Annapolis radio station WRNR has appointed Steve Borneman as its new General Manager, marking a significant development in the local media landscape. This move comes as WRNR continues to expand its reach and influence, solidifying its position as a key player in the Annapolis community. With Borneman's appointment, the station is poised to enhance its local focus and commitment to serving its listeners, aligning with his own vision for radio.
Borneman brings a wealth of experience to WRNR, having previously served as President and GM of WZBA, a classic rock station in Baltimore. His leadership roles at Pamal Broadcasting, Times-Shamrock, and Cumulus Media have equipped him with a deep understanding of the radio industry, particularly in the realms of business operations and digital strategy. This expertise is expected to be invaluable as WRNR navigates its growth and strengthens its position in the market.
Managing Partner Kirk Litton expressed enthusiasm for Borneman's addition to the team, highlighting his ability to enhance both business operations and digital strategy. Litton's statement underscores the importance of Borneman's leadership in guiding WRNR's future endeavors. Jay Stevens, WRNR's President, also praised Borneman's understanding of the station's hyper-local position, emphasizing his role in shaping the station's next chapter.
Borneman's appointment coincides with WRNR's expansion efforts, including its return to the FM dial on 93.5 FM and the broadening of its coverage through an LMA of another 93.5 FM signal serving the Silver Spring, MD area. This strategic move positions WRNR to better serve its listeners and strengthen its presence in the Annapolis community.
In his own words, Borneman expressed his enthusiasm for joining WRNR, emphasizing the station's commitment to localism and community focus. His alignment with WRNR's values and his dedication to serving listeners bode well for the station's future, as he embarks on the next chapter of its journey.
